LinkedIn is not your sales engine. This is.
Most people launch their programs with a single post and pray for results. In this week's issue, I break down why that almost never works—and what to do instead if you actually want people to buy.
I had to be brutally honest with a client yesterday.
He wanted to launch his program… through a LinkedIn post.
No email list. No paid ads. Just a post.
I told him straight:
That’s not a launch. That’s a hope and a prayer.
If you’re relying on a single post to drive conversions, you're setting yourself up for a quiet comment section and zero sales.
Here’s the better way:
👉 Use LinkedIn to build attention.
Be seen. Be known. Be trusted.
👉 Then push people to your email list.
That’s where you earn permission. That’s where the relationship deepens. That’s where conversion happens.
👉 Nurture that list. Consistently.
By the time you’re ready to launch, they’re already sold—because they know you, like you, and trust you.
🧠 LinkedIn = Awareness
💰 Email list = Revenue
So if you’re thinking of launching anything soon?
Start building trust today.
Until then… build trust, not noise.
You’ve got this.
Charles
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