How to get leads — without posting daily

Hi there,

Let’s talk about something that frustrates a lot of solopreneurs:

Here’s the truth:
Posting content isn’t the same as getting leads.

So if you’re great at what you do, but not seeing client inquiries — this is for you.

👇 Here's a simple fix:

Start with clarity before consistency.

Before you post more, answer this:

1. Who exactly are you trying to attract?

2. What problem are they thinking about daily?

3. What do they need to believe in order to buy from you?

Your content should answer those questions over and over — in different ways.

Not with random tips, but with intentional value that leads somewhere:

✅ Into your DMs
✅ Onto your call booking page
✅ Into your email list (like this one!)

✅ Try this today:

Write one post that answers:
“What do your ideal clients get wrong about solving their problem?”

Then offer a better way. That’s how conversations start.

Next week, I’ll share a breakdown of one of my best-performing posts — and why it worked.

In the meantime, if you’ve got a question about content or getting leads, reply to this email. I read every one.

Stay focused,
Charles
Marketing Strategist for Solopreneurs