How I’ve Posted on LinkedIn for 472 Days Straight (Without Burning Out)

I’ve written every single day on LinkedIn for the past 472 days.

Sometimes, more than once a day.

No viral hack.
No scheduling assistant.
No team ghostwriting my stuff.

Just me. My keyboard. And a system that works.

How I Beat the Blank Page Every Morning

Early on, I realized something.

If I sit down every day and ask myself, “What should I write about today?”...

I'm doomed.

That question is a killer. It invites overthinking, stress, and creative paralysis.

So I stopped asking it.

Instead, I built a content system that feeds itself. Here’s how:

Step 1: Pick 5 Content Pillars

Think of these as the “lanes” you drive in each week.

For example:

• Personal growth

• Entrepreneurship

• Productivity

• Tools I use

• Lessons from LinkedIn

I revisit these weekly. They’re my compass.

Step 2: Pick a Theme (Optional but Powerful)

Some weeks, I write individual posts based on each pillar.

Other weeks, I pick one theme — and I write across my pillars with different angles.

Say the theme is “Consistency.”

• Monday: How consistency built my personal brand (LinkedIn)

• Tuesday: Tools I use to stay consistent (Tools)

• Wednesday: Why consistency is underrated in business (Entrepreneurship)

• Thursday: A personal story about showing up (Personal growth)

• Friday: 3 productivity hacks for consistent writing (Productivity)

Now I’m not writing 5 new ideas — I’m writing 1 idea in 5 ways.

Same brainpower. More depth. Better storytelling.

Step 3: Stack Your Wins

Once you’ve done this a few weeks in a row, your idea muscle gets jacked.

• You’ll start seeing content ideas everywhere.

• You’ll know exactly where each one fits.

• You’ll build trust because you show up daily — with purpose.

This isn’t a fluke. It’s a repeatable system.

Final Word: Consistency Is Not Random

It’s a strategy.

A system.
A structure.
A mindset.

If you’ve been stuck wondering what to post, try this:

🎯 Define your 5 pillars
🧠 Pick a weekly theme (or don’t)
📝 Write 5 posts around it
🚀 Schedule and go

Do that every week.

Before you know it… 472 days will fly by.

And your audience?
They’ll still be reading.

✍️ Want me to break down my actual content planning doc? Let me know — I might share it in the next issue.

Cheers!

– Charles Lau
Helping professionals turn their reputation into revenue